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Privacy Policy

Rising Tide Youth Movement (Rising Tide, we, us, our) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, contact us, sign up for updates, register for programs or events, volunteer, or donate.

  1. Scope
    This Privacy Policy applies to information collected through www.rtyouth.org and related website pages and forms. Some programs, events, and youth services may use additional forms and releases that provide more specific privacy and consent details.

  2. Information We Collect
    We collect information in three main ways: information you provide, information collected automatically, and information received from service providers.

A. Information you provide to us
Depending on how you interact with the website, you may provide:
• Name, email address, phone number, and mailing address
• Messages you submit through forms or other communications
• Volunteer and partnership information such as interests, availability, and organization details
• Program and event information such as participant name, grade, school, emergency contact details, and other information you choose to provide
• Donation related information such as donor name, contact information, donation amount, dedication information, and receipt preferences

B. Information collected automatically
When you visit the website, we and our service providers may automatically collect:
• Internet Protocol address
• Device and browser type, operating system, language settings
• Pages viewed, links clicked, and time spent on pages
• Approximate location such as city or region derived from your Internet Protocol address
• Cookie identifiers and similar device identifiers, where enabled

C. Information received from service providers
We may receive information from vendors that support our website, communications, donations, analytics, and advertising measurement. Examples include website hosting and form tools, donation platform reporting, analytics reports, and advertising measurement reports.

  1. How We Use Information
    We use information for purposes such as:
    • Responding to your requests and communicating with you
    • Providing and administering programs, services, and events
    • Processing and acknowledging donations and maintaining donor records
    • Improving our website content, usability, and program planning
    • Measuring website performance and the effectiveness of outreach and fundraising
    • Maintaining website security and preventing fraud or misuse
    • Complying with legal and financial recordkeeping requirements

  2. Donations and Payment Processing
    When you donate through our website, you may be directed to a third party donation platform, Zeffy, to complete your donation. Rising Tide may receive donor and donation details needed for acknowledgements, receipts, donor stewardship, and recordkeeping. Payment card or bank payment details are handled by Zeffy and its payment processing partners according to their policies and security practices. Rising Tide does not intentionally collect full payment card numbers through our website donation links.

  3. Cookies, Meta Pixel, Google Analytics, and Similar Technologies
    A. Cookies and similar technologies
    Cookies and similar technologies help websites function, remember preferences, and measure performance. Some cookies are essential for site functionality and security. Others may support analytics and advertising measurement.

If our website presents a cookie consent banner or privacy center, you can use it to accept or decline non essential cookies. You can also manage cookies through your browser settings. If you disable certain cookies, some features may not function properly.

B. Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics may collect information such as pages visited, time spent on pages, links clicked, device and browser information, and cookie identifiers. We use these reports to improve website performance and content.

We do not intentionally send personally identifiable information to Google Analytics. Please do not enter sensitive personal information into website fields that are not intended for that purpose.

C. Meta Pixel
We use Meta Pixel, a Meta Business Tool, to measure the effectiveness of our outreach and advertising and to better understand actions people take on our website after viewing our content on Meta platforms. Meta Pixel may collect information about your interactions with our website, such as page views and other actions, and it may use cookies or similar technologies. Information collected through the Pixel may be transmitted to Meta and used by Meta in accordance with Meta’s terms and policies.

  1. How We Share Information
    We do not sell personal information.

We may share information in the following situations:
• Service providers that help operate our website and communications, such as hosting, form tools, and site security
• Donation processing and reporting providers, such as Zeffy, for donations initiated through our website
• Analytics and advertising measurement providers, such as Google Analytics and Meta Pixel, to help us understand website usage and outreach effectiveness
• Legal and safety reasons, such as responding to lawful requests or protecting the rights, safety, and security of our community and operations
• With your direction or consent, when you ask us to share information or authorize us to do so
• Aggregated or deidentified information that does not reasonably identify you, for reporting and planning purposes

  1. Information About Children and Youth Participants
    Our website is intended for parents, guardians, donors, volunteers, and community partners.

If information about a child is submitted for participation in programs or events, we expect it to be submitted by a parent or legal guardian, or with appropriate authorization. Youth participant information is used for program administration, safety, communications related to the program, and required recordkeeping.

If you believe that a child’s personal information was submitted improperly through our website, contact us and we will work to address the issue.

  1. Photos, Video, and Testimonials
    Rising Tide may take photos or videos at programs and events to recognize participants and share our impact. Where appropriate, we seek consent through program registration forms, media releases, signage, or event notices.

If you want to request removal of an identifiable image from our website or official channels, contact us with enough detail to locate the content.

  1. Communications Choices
    You can opt out of non essential communications at any time by using an unsubscribe link when available or by contacting us. We may still send operational messages necessary for program administration, safety, confirmations, or receipts.

  2. Data Retention
    We retain information only as long as reasonably necessary for the purposes described in this policy, including program operations, donor records, legal compliance, audits, and security.

  3. Security
    We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is guaranteed to be fully secure.

  4. Your Choices and Requests
    You may request that we access, correct, or delete certain information we maintain about you, subject to legal and operational limitations. To submit a request, contact us using the information in the Contact section below. We may need to verify your identity before fulfilling certain requests.

  5. Virginia Notice
    Virginia’s Consumer Data Protection Act includes an exemption for nonprofit organizations. Even so, Rising Tide aims to handle reasonable privacy requests in line with this policy and applicable obligations.

  6. Do Not Track
    Some browsers offer a Do Not Track setting. There is no uniform standard for responding to these signals, and our website may not respond to Do Not Track signals.

  7. Third Party Links and Embedded Content
    Our website may include links to third party sites or services, including donation pages and social media. Their privacy practices are governed by their own policies, not this Privacy Policy.

  8. International Visitors
    Our website is intended for visitors in the United States. If you access the website from outside the United States, your information may be processed in the United States or other locations where our service providers operate.

  9. Changes to This Privacy Policy
    We may update this Privacy Policy from time to time. We will update the Effective Date at the top when changes are made.

  10. Contact Us
    Rising Tide Youth Movement
    739 High Street, Portsmouth, VA 23704
    757.409.5802
    You may also contact us through the Contact Us form on our website.

Additional Information and Opt Out Links
Google partner sites information page
https://policies.google.com/technologies/partner-sites?hl=en-US

Google Analytics opt out browser add on
https://tools.google.com/dlpage/gaoptout

Meta Privacy Policy
https://www.facebook.com/privacy/policy/

Meta Privacy Center
https://www.facebook.com/privacy/center/

Meta Ad Preferences
https://www.facebook.com/ads/preferences

Meta Business Tools Terms
https://www.facebook.com/legal/technology_terms

Zeffy Privacy Policy
https://support.zeffy.com/data-privacy-policy

Wix cookies information
https://support.wix.com/en/article/cookies-and-your-wix-site

Virginia Code section on scope and exemptions
https://law.lis.virginia.gov/vacode/title59.1/chapter53/section59.1-576/

Interest based advertising opt out tool
https://optout.aboutads.info/

END PRIVACY POLICY

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